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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Tourism supply.

This chapter defines three categories of tourism supply (tourist attractions, tourist facilities and services, and tourism-supporting infrastructure), and describes a number of characteristics of tourism supply such as its perishability, intangibility, rigidity, heterogeneity and others.

Author(s)
Lohmann, G.; Panosso Netto, A.; Rodrigues, C. B.
ISBN
2017 CABI (H ISBN 9781780647159)
Type
Book chapter
CABI Book Chapter Info
Cover for Tourism marketing.

This chapter discusses the basics of marketing and how some authors have suggested expanding the '4Ps' approach to marketing considering that it is inadequate for the service sector in which tourism is located. Marketing in the tourism sector is discussed, including the use of market segmentation.

Author(s)
Lohmann, G.; Panosso Netto, A.; Leal, S. R.
ISBN
2017 CABI (H ISBN 9781780647159)
Type
Book chapter
CABI Book Chapter Info
Cover for Tourism services and facilities.

This chapter presents an outline of the main tourism facilities and services, which consist of transport, lodging, food and beverages, recreation and entertainment, and others.

Author(s)
Lohmann, G.; Panosso Netto, A.; Rodrigues, C. B.
ISBN
2017 CABI (H ISBN 9781780647159)
Type
Book chapter