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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for The economics of tourism companies.

An introduction is presented to the economics of tourism companies. The concepts of costs, revenue, profit maximization, pricing and revenue management are discussed.

Author(s)
Lohmann, G.; Panosso Netto, A.; Santos, G. E. de O.
ISBN
2017 CABI (H ISBN 9781780647159)
Type
Book chapter
CABI Book Chapter Info
Cover for Tourism marketing.

This chapter discusses the basics of marketing and how some authors have suggested expanding the '4Ps' approach to marketing considering that it is inadequate for the service sector in which tourism is located. Marketing in the tourism sector is discussed, including the use of market segmentation.

Author(s)
Lohmann, G.; Panosso Netto, A.; Leal, S. R.
ISBN
2017 CABI (H ISBN 9781780647159)
Type
Book chapter
CABI Book Chapter Info
Cover for Tourism clusters.

This chapter explains the basic elements needed for the formation of local productive arrangements or clusters, and outlines various definitions and concepts of a cluster drawn from the existing literature. Potential benefits of local production systems in the tourist industry are also outlined....

Author(s)
Lohmann, G.; Panosso Netto, A.
ISBN
2017 CABI (H ISBN 9781780647159)
Type
Book chapter