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Ebooks on agriculture and the applied life sciences from CAB International
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An introduction is presented to the economics of tourism companies. The concepts of costs, revenue, profit maximization, pricing and revenue management are discussed.
This chapter discusses the basics of marketing and how some authors have suggested expanding the '4Ps' approach to marketing considering that it is inadequate for the service sector in which tourism is located. Marketing in the tourism sector is discussed, including the use of market segmentation.
This chapter explains the basic elements needed for the formation of local productive arrangements or clusters, and outlines various definitions and concepts of a cluster drawn from the existing literature. Potential benefits of local production systems in the tourist industry are also outlined....