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CABI Book Chapter Info
Cover for From winter destination to all-year-round tourism: how focus on service can reduce fluctuation in demand due to seasonality.

This chapter provides an alternative position on building customer interest and longer-term commitment to mountain destinations. This involves commitment to excellence in developing and providing quality customer experiences. It is argued that the commitment to customer service and experience...

Author(s)
Engeset, M. G.; Velvin, J.
ISBN
2016 CABI (H ISBN 9781780644608)
Type
Book chapter