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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for The knockout deal - pricing strategies in Alpine ski resorts.

This chapter examines blueprints for new pricing systems and new payments strategies in Alpine ski resorts, before concluding with an analysis of key implications for destination development and consumer loyalty.

Author(s)
Pröbstl-Haider, U.; Flaig, R.
ISBN
2019 CABI (H ISBN 9781786395207)
Type
Book chapter
CABI Book Chapter Info
Cover for Chinese guests in alpine destinations - what are they looking for? A case study from Switzerland regarding product preferences and landscape perception.

This chapter presents two studies: (1) 'China Inbound Service' a project to investigate the needs in alpine destinations to host Chinese guests and (2) a pilot study regarding nature perception of tourism students in Shanghai. The results of the first study give a good insight into the needs,...

Author(s)
Rupf, B. H.; Schillo, K.; Arlt, W. G.; Rupf, R.
ISBN
2019 CABI (H ISBN 9781786395207)
Type
Book chapter