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CABI Book Chapter Info
Cover for The knockout deal - pricing strategies in Alpine ski resorts.

This chapter examines blueprints for new pricing systems and new payments strategies in Alpine ski resorts, before concluding with an analysis of key implications for destination development and consumer loyalty.

Author(s)
Pröbstl-Haider, U.; Flaig, R.
ISBN
2019 CABI (H ISBN 9781786395207)
Type
Book chapter