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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Effects of holiday packaging on tourist decision making: some preliminary results.

This study aims to investigate how packaging can be used for destination marketing. The focus is on how bundling and presentation format of package information influence consideration and intention to visit. Data used are obtained from 200 students for Tunisia and Turkey. Most tourism researchers...

Author(s)
Rewtrakunphaiboon, W.; Oppewal, H.
ISBN
2004 CABI Publishing (H ISBN 9780851997490)
Type
Book chapter
CABI Book Chapter Info
Cover for Measuring comparative performance of vacation destinations: using tourists' self-reported judgements as an alternative approach.

This study was designed to test the use of a practical approach developed: (i) to measure external performance of two international tourist destinations (Turkey and Mallorca, Spain); and (ii) to investigate their competitive position not only against each other but also against other major...

Author(s)
Kozak, M.
ISBN
2004 CABI Publishing (H ISBN 9780851997490)
Type
Book chapter