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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Rural enterprise business development in the developed world.

This chapter provides an overview of rural business development in the developed world, offering UK, US and European perspectives on the development of rural tourism enterprises, including farm tourism and culinary tourism. The chapter illustrates the importance of public funding to the development ...

Author(s)
Robinson, P.; Murray, A.
ISBN
2017 CABI (H ISBN 9781780647494)
Type
Book chapter
CABI Book Chapter Info
Cover for Building hospitality brands.

This chapter provides details of the key steps hospitality businesses must take to create a brand that kindles emotions, stimulates feelings and creates strong, long-lasting relationships (and profit). The chapter provides examples and case studies of how this is achieved and demonstrates how to...

Author(s)
Kenyon, A. J.; Cox, P.
ISBN
2020 CABI (H ISBN 9781789242034)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and environmental awareness.

This chapter analyses the Glastonbury Music Festival in the UK as an example of a festival that has retained vestiges of its heritage in order to sustain the legacy of the 1960s' countercultural era when ecological values were emerging in importance with many pioneers of the Green Movement gaining...

Author(s)
Borley, A.; Wale, D.; Robinson, P.
ISBN
2013 CABI (H ISBN 9781780642529)
Type
Book chapter
CABI Book Chapter Info
Cover for Social enterprise and the rural landscape.

This chapter introduces the growth and importance of social enterprises to rural communities, the types of social enterprise often found within rural landscapes, the governance and funding complexities such organizations face, and the importance of networking and relationship building within the...

Author(s)
Wiscombe, C. A.; Dobson, C. K.; Heyworth-Thomas, E.; Maynard, L.; Ryder, S.
ISBN
2017 CABI (H ISBN 9781780647494)
Type
Book chapter
CABI Book Chapter Info
Cover for Developing and growing knowledge within rural tourism enterprises.

This chapter looks at the significance and curation of knowledge in a range of commercial settings, focusing on tourism enterprises and rural tourism enterprises specifically. It shows that organizations, in this case rural tourism enterprises, can benefit from carefully managing and nurturing...

Author(s)
Greenwood, T.; Tate, J.
ISBN
2017 CABI (H ISBN 9781780647494)
Type
Book chapter
CABI Book Chapter Info
Cover for Opportunities for growth: the rural tourism policy and planning perspective.

This chapter examines the global, international and national policy and planning infrastructure that contributes to rural tourism sustainability from which regional and local development can emerge. It uses examples from developed economies to illustrate the points made.

Author(s)
Wiscombe, C. A.; Gelder, S.
ISBN
2017 CABI (H ISBN 9781780647494)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and community development.

This chapter explores community festivals illustrated through a case study of the Derby Jubilee Festival in the UK. It seeks to provide a more inclusive definition of community festivals, which is firmly set within a local community context. Researching community festivals is an emergent, growing...

Author(s)
Jepson, A.; Clarke, A.
ISBN
2013 CABI (H ISBN 9781780642529)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and management.

This chapter explores the developments and processes involved when researching the management of events. A case study of The Gathering 2009 in Edinburgh, Scotland, is used to highlight the key issues of events research as it pertains to the concept of managed phenomenon.

Author(s)
Goldblatt, J.
ISBN
2013 CABI (H ISBN 9781780642529)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and media spectacle.

This chapter explores the evolution of the relationship between media, spectacle and events by drawing on a case study of Glastonbury Music Festival in the UK. The chapter evaluates the emergence of mass media forms in the 19th century and their relationship with the major events of that period,...

Author(s)
Frew, M.
ISBN
2013 CABI (H ISBN 9781780642529)
Type
Book chapter
CABI Book Chapter Info
Cover for Events and political agendas.

This chapter analyses the political agendas associated with festival provision and evaluates the impacts such instrumental policies can have on event content, atmosphere and experience. Using the Cardiff Festival in the UK as a case study, the connections between place, people, policies and...

Author(s)
Finkel, R.
ISBN
2013 CABI (H ISBN 9781780642529)
Type
Book chapter

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