This chapter examines new audiences for gardens and particularly the greater sophistication in market segmentation since 2013. The changing demographics of garden audiences, 7 years on, is examined and particularly the growing numbers of, and interest in, the so-called "Millennials". Increasingly...

This chapter examines the new media landscape of communities (blogging and podcasting), platforms, and social media that gardens use. Case studies are presented of the social media presence of some UK and US gardens.

This chapter focuses on the economic impacts of gardens, presenting examples of regional economic impacts of gardens in the USA, UK and New Zealand. As important, the chapter also highlights the environmental, health, and social benefits of gardens in an era of environmental sustainability, and...

This chapter highlights a number of urban programs related to gardens that rank as the most noteworthy of gardens' new directions in an urban milieu. New directions in garden tourism in urban areas are marked by reaching out to new audiences (where neighborhood demography is changing), community...

In this chapter the future of garden tourism is examined. Botanic gardens have multiple roles but principally education, environmental, and recreation, and it is under these three roles that garden tourism's future is evaluated. Case studies are presented of (1) the National Botanic Garden of Wales ...

The main aim of this book is to provide a broad view of the issues surrounding literary tourism and to provide a theoretical and practical guide to how literary tourism is evolving and affecting the current Western tourism market. Its scope encompasses a wide array of narratives, ranging from the...

This book endeavours to put forward a toolkit that will aid positive outcomes in religious tourism management, drawing on case studies from multiple countries and regions. This book is divided into three main sections. The first deals with the theoretical aspects of managing sacred sites; the...

This second edition of the book contains 12 chapters, which aims to: (1) to update existing chapters with the tremendous advances in temperate agroforestry knowledge that have come to light in the last 20 years; and (2) if possible, to add new global regional examples of temperate agroforestry....

This book was conceived as a reader for many aspects of adventure tourism management. Part I (chapters 1-11) deals with definitions of adventure tourism, the globalization of adventure tourism, adventure tourism research, the customer profile, product development, management issues, risk and safety ...

The evolutionary history of the concepts of food security (FS) and sustainability have run in parallel for many years. After the food crisis of 2008, stability was added to definition of FS as a short-term time dimension to express the ability to withstand shocks to the food system caused by...