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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Info
Cover for Sustainable destination branding and marketing: strategies for tourism development.

This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...

Author(s)
Sharma, A.; Pulido-Fernández, J. I.; Hassan, A.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book
CABI Book Info
Cover for Events as a strategic marketing tool: 2nd edition.

This book is primarily about the way in which organizations utilize events as a marketing tool to reach out to and connect with their visitors. For this second revised edition, the entire book has been updated; examples have been replaced or added and all texts have been critically examined. The...

Author(s)
Gerritsen, D.; Olderen, R. van; Mierlo, J. van; Rooijackers, M.; Velthoven, T. van
ISBN
2020 CABI (H ISBN 9781789242300)
Type
Book
CABI Book Info
Cover for World Heritage Sites: tourism, local communities and conservation activities.

This book addresses diverse themes surrounding World Heritage sites (WHSs), including tourism development, tourism marketing, heritage management, conservation activities, local communities, as well as economic, sociocultural and environmental impacts. Also covered are contemporary developments in...

Author(s)
Jimura, T.
ISBN
2019 CAB International (H ISBN 9781786392688)
Type
Book
CABI Book Info
Cover for Islamic tourism: management of travel destinations.

This book focuses on Islamic tourism, including halal tourism and religious tourism and pilgrimage. It covers the theoretical framework and development of Islamic tourism, as well as the management and marketing of destinations. Global case studies are presented, highlighting the challenges and...

Author(s)
Jamal, A.; Raj, R.; Griffin, K.
ISBN
2019 CAB International (H ISBN 9781786394132)
Type
Book
CABI Book Info
Cover for Religious tourism in Asia: tradition and change through case studies and narratives.

This book brings together a range of case studies in the areas of religion, religious tourism and pilgrimage in Asia. It assesses the increasing linkages and interconnections between religious tourism and secular spaces on a global stage, and explores key learning points from a range of...

Author(s)
Yasuda, S.; Raj, R.; Griffin, K.
ISBN
2018 CAB International (H ISBN 9781786392343)
Type
Book
CABI Book Info
Cover for Heritage tourism destinations: preservation, communication and development.

This book on heritage tourism utilizes a three-part structure. Part I (chapters 1-3) deals with the conservation and revitalization of heritage destinations, as well as the role local communities have in supporting an attraction. Part II (chapters 4-6) discusses the development of heritage tourism...

Author(s)
Alvarez, M. D.; Go, F. M.; Yüksel, A.
ISBN
2016 CABI (H ISBN 9781780646770)
Type
Book
CABI Book Info
Cover for Events as a strategic marketing tool.

This book is primarily about the way in which organizations utilize events as a marketing tool to reach out to and connect with their visitors. This book has been written based on what is referred to as the EVENTS model, a tool developed to study systematically the strategic use of events. The...

Author(s)
Gerritsen, D.; Olderen, R. van
ISBN
2014 CABI (H ISBN 9781780642611)
Type
Book
CABI Book Info
Cover for Food and wine tourism: integrating food, travel and territory.

This textbook examines food and wine tourism in all its potential, offering theoretical considerations as well as practical advice in developing and marketing destinations and planning food and wine tours, among others. The book is the result of direct observation and the authors' own personal...

Author(s)
Croce, E.; Perri, G.
ISBN
2010 CABI (H ISBN 9781845936617)
Type
Book
CABI Book Info
Cover for Destination marketing and management: theories and applications.

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and...

Author(s)
Wang, Y.; Pizam, A.
ISBN
2011 CABI (H ISBN 9781845937621)
Type
Book
CABI Book Info
Cover for Tourist destination governance: practice, theory and issues.

This book examines the political order and the issues, processes and approaches in applying governance insights to tourist destinations. The book consists of 16 chapters presented in three parts. Part I introduces the reader to the issues and considerations of tourist destination governance. The...

Author(s)
Laws, E.; Richins, H.; Agrusa, J.; Scott, N.
ISBN
2011 CABI (H ISBN 9781845937942)
Type
Book

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