This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...

This book is primarily about the way in which organizations utilize events as a marketing tool to reach out to and connect with their visitors. For this second revised edition, the entire book has been updated; examples have been replaced or added and all texts have been critically examined. The...

This book addresses diverse themes surrounding World Heritage sites (WHSs), including tourism development, tourism marketing, heritage management, conservation activities, local communities, as well as economic, sociocultural and environmental impacts. Also covered are contemporary developments in...

This book focuses on Islamic tourism, including halal tourism and religious tourism and pilgrimage. It covers the theoretical framework and development of Islamic tourism, as well as the management and marketing of destinations. Global case studies are presented, highlighting the challenges and...

This book brings together a range of case studies in the areas of religion, religious tourism and pilgrimage in Asia. It assesses the increasing linkages and interconnections between religious tourism and secular spaces on a global stage, and explores key learning points from a range of...

This book on heritage tourism utilizes a three-part structure. Part I (chapters 1-3) deals with the conservation and revitalization of heritage destinations, as well as the role local communities have in supporting an attraction. Part II (chapters 4-6) discusses the development of heritage tourism...

This book is primarily about the way in which organizations utilize events as a marketing tool to reach out to and connect with their visitors. This book has been written based on what is referred to as the EVENTS model, a tool developed to study systematically the strategic use of events. The...

This textbook examines food and wine tourism in all its potential, offering theoretical considerations as well as practical advice in developing and marketing destinations and planning food and wine tours, among others. The book is the result of direct observation and the authors' own personal...

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and...

This book examines the political order and the issues, processes and approaches in applying governance insights to tourist destinations. The book consists of 16 chapters presented in three parts. Part I introduces the reader to the issues and considerations of tourist destination governance. The...