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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for The relevance of visitors' national park affinity for effective visitor management in protected areas.

This chapter introduces the concept of visitor affinity to the visitor management (VM) literature. It illustrates the basic possibilities and limits of segmentation by visitor affinity, within the framework of visitor monitoring in protected areas. For this purpose, different methodological...

Author(s)
Bayer, J.; Fehringer, A.; Lehar, G.; Jurgeit, F.; Leitner, T.
ISBN
2017 CABI (H ISBN 9781780647357)
Type
Book chapter
CABI Book Chapter Info
Cover for A matter of culture: how cultural differences shape skiing motivation, behaviour and destination choice.

This chapter examines the three important target groups of German, Austrian and Italian skiers and snowboarders to test new development and marketing opportunities for South Tyrol, an alpine winter destination. The study examines (i) whether the main motives and expectations concerning winter...

Author(s)
Pröbstl-Haider, U.; Mostegl, N.
ISBN
2019 CABI (H ISBN 9781786395207)
Type
Book chapter
CABI Book Chapter Info
Cover for Profiling the one- and two-star hotel guests for targeted segmentation action: a descriptive investigation of risk perceptions, expectations, disappointments and information processing tendencies.

This chapter aims to examine the one- and two-star hotels in with regard to issues that are known to influence choice behaviour (expectations, disappointments with past experiences and perceived risk), while taking into account information need and processing habits. The specific purpose of the...

Author(s)
Dolničar, S.
ISBN
2004 CABI Publishing (H ISBN 9780851997490)
Type
Book chapter
CABI Book Chapter Info
Cover for Validating a Guttman-type social distance scale for explaining residents' attitudes towards tourism.

This study aims at contributing to the body of knowledge about the systematic variation and change of host-community residents' attitudes toward tourism. The concept of social distance is introduced into the tourism context. As a first attempt, a Guttman-type scale with Thurstone characteristics...

Author(s)
Thyne, M.; Zins, A. H.
ISBN
2004 CABI Publishing (H ISBN 9780851997490)
Type
Book chapter
CABI Book Chapter Info
Cover for Behavioural market segmentation using the bagged clustering approach based on binary guest survey data: exploring and visualizing unobserved heterogeneity.

Binary survey data from the Austrian National Guest Survey conducted in the summer of 1997 are used to identify behavioural market segments on the basis of vacation activity information. Behavioural variables are chosen and the bagged clustering methodology is introduced and illustrated. This...

Author(s)
Dolnicar, S.; Leisch, F.
ISBN
2001 CABI Publishing (H ISBN 9780851995359)
Type
Book chapter

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