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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for A matter of culture: how cultural differences shape skiing motivation, behaviour and destination choice.

This chapter examines the three important target groups of German, Austrian and Italian skiers and snowboarders to test new development and marketing opportunities for South Tyrol, an alpine winter destination. The study examines (i) whether the main motives and expectations concerning winter...

Author(s)
Pröbstl-Haider, U.; Mostegl, N.
ISBN
2019 CABI (H ISBN 9781786395207)
Type
Book chapter
CABI Book Chapter Info
Cover for Consumers' information search and preferences for Fair Trade coffee: a case study from Germany.

The aim of this case study is to analyse consumers' preferences as reflected in their information search when shopping for Fair Trade products. German consumers' information search behaviour prior to the decision to purchase Fair Trade coffee is analysed. The study summarizes the state of knowledge ...

Author(s)
Schleenbecker, R.; Zander, K.; Hamm, U.
ISBN
2018 CAB International (H ISBN 9781786393050)
Type
Book chapter
CABI Book Chapter Info
Cover for Stamp books in the Harz Mountains, Germany - fun not just for children.

This chapter explores the tourism activity of hiking in mountain areas and makes the case that the use of stamp books may, perhaps, be an extension of the historic way in which families experienced natural areas in the past, particularly mountain regions. The chapter presents a case study of the...

Author(s)
Lück, M.; Gross, S.
ISBN
2016 CABI (H ISBN 9781780644608)
Type
Book chapter
CABI Book Chapter Info
Cover for Hiking tourism in Germany's low and high mountain regions.

This chapter discusses walking as a recreational activity in both the low mountain and the higher alpine regions of Germany. Demand, motivation and tourism trends are discussed as they relate to hiking tourism. This case study reveals that there is a diversity of demand for hiking which shifts with ...

Author(s)
Dreyer, A.; Menzel, A.
ISBN
2016 CABI (H ISBN 9781780644608)
Type
Book chapter
CABI Book Chapter Info
Cover for Enterprise, creativity and small business.

This chapter focuses on entrepreneurship in the entertainment sector. Sections cover: the socio-cultural influences upon entrepreneurship; entrepreneurial motivation; the Timmons theory of entrepreneurship; the key components of a business plan; and the financing and funding of a business start-up. ...

Author(s)
Rundshagen, V.; Sommer, G.; Moss, S.
ISBN
2014 CABI (H ISBN 9781780640228)
Type
Book chapter