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CABI Book Chapter Info
Cover for To brand Gandhara, the Ancient Buddhist Centre: Pakistan's potential to develop Buddhist tourism.

This chapter presents a SWOT analysis of Pakistan's potential for Buddhist tourism and suggests the incorporation of the Buddhist site of Gandhara into the nation-branding programmes of Pakistan. Campaign planning recommendations are presented in terms of organizations involved, long-term goals,...

Author(s)
Zhang, J.
ISBN
2018 CAB International (H ISBN 9781786392343)
Type
Book chapter