This chapter discusses, within the context of Poland's EU accession, the importance of improvements in tourism education and in state/regional/local tourism policy for creating a competitive tourism strategy. It is argued that such a strategy, in its turn, should be implemented in order to exert a...

This chapter first describes the evolution of the tourism industry in Estonia from the Soviet era down to the transition era (1991-94) and then to the period of EU accession (1995-2003). It then introduces the Estonian National Tourism Development Plan 2002-05 and 'Brand Estonia', and describes...

This chapter analyses changes in tourism in Malta over the past three decades and the actions adopted by Maltese tourism authorities to reposition the Maltese islands. In doing so, it highlights the difficulties encountered when operating in an environment of increased competition, limited...

This chapter first discusses the importance of tourism to the Turkish economy and describes the country's principal tourism resources and attractions by region. It then provides a brief account of the likely impacts both of EU enlargement and of Turkey's EU accession on Turkey's tourist industry....