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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Multiple certifications and consumer purchase decisions: a case study of willingness to pay for coffee in Germany.

The study in this chapter fills the gap in consumers' choice and willingness to pay for multiple certified coffee by focusing on three specific labels: 'Organic', 'Fair Trade' and 'Wild Grown'; and on the two large Arabica coffee production countries: Brazil and Ethiopia. In addition to identifying ...

Author(s)
Basu, A. K.; Grote, U.; Hicks, R.; Stellmacher, T.
ISBN
2018 CAB International (H ISBN 9781786393050)
Type
Book chapter
CABI Book Chapter Info
Cover for Consumer behaviour in the organic and Fair Trade food market in Europe.

This chapter summarizes the results of European research on consumer preferences, buying motives, willingness to pay as well as barriers for buying organic and Fair Trade food products. It also demonstrates the implications for standard setting, certification, labelling and communication.

Author(s)
Zander, K.; Schleenbecker, R.; Hamm, U.
ISBN
2018 CAB International (H ISBN 9781786393050)
Type
Book chapter
CABI Book Chapter Info
Cover for Consumers' information search and preferences for Fair Trade coffee: a case study from Germany.

The aim of this case study is to analyse consumers' preferences as reflected in their information search when shopping for Fair Trade products. German consumers' information search behaviour prior to the decision to purchase Fair Trade coffee is analysed. The study summarizes the state of knowledge ...

Author(s)
Schleenbecker, R.; Zander, K.; Hamm, U.
ISBN
2018 CAB International (H ISBN 9781786393050)
Type
Book chapter
CABI Book Chapter Info
Cover for Gender-equality chocolate: a missing market?

The study presented in this chapter determined the premium that consumers may be willing to pay for a Fair Trade chocolate label addressing supply chain gender equality. Seventy-one students on the Cornell University campus in Ithaca, New York, were surveyed, and the stated preference method was...

Author(s)
Goldvale, C.; Viennet, R.
ISBN
2018 CAB International (H ISBN 9781786393050)
Type
Book chapter