The challenges that a particular local development project within the Monarch butterfly region in west-central Mexico has faced with regard to economic betterment. It addresses the need to view tourism as but one component of a larger economic fabric, and suggests the use of agroforestry as a...

This chapter deals with both the contentious issues and the opportunities in the marketing of host communities for tourism. It commences with an overview of the diversity of this phenomenon, followed by a brief but broad view of the scope of contemporary marketing. Here, the emphasis is on viewing...

This chapter describes and compares the results of two separate studies that were conducted in Mexico and central Florida, USA, for the purpose of collecting information on current and future utilization of human resources in small and medium-sized tourism enterprises, with special emphasis on...

This chapter explores the interface of fantasy and reality in cruise tourism by examining the cruise experience versus the realities of tourism in Ensenada, Baja California, Mexico. The first part of the chapter discusses the constructed image of the community by the cruise operator for consumption ...

This chapter reports on the socioeconomic and environmental impacts of cruise tourism on the island of Cozumel, Mexico. It shows that cruise lines seek to maximize profits and increase passenger numbers with little regard to the wishes of Cozumel.

This chapter describes the structure of the sailing adventure sector and presents case studies from Scotland, New Zealand and Mexico. For each of the three case studies, the place, operator, activity, equipment, accommodation, statistics, access, community, experience, environment, safety and...

This chapter reviews the experience of several protected areas in developing countries (Bolivia, Mexico, and Belize) in their plight to realize tourism's potential as a source of sustainable finance. It also identifies some of the key management issues that have arisen and the challenges that...

This chapter focuses on the key factors governing the success of theme parks as places of entertainment. Sections discuss: commercial access to entertainment; the McDonaldization paradox; and Disneyization as a model. The ecohistorical parks of Grupo Xcaret in Mexico and the Sesame Place in...

This chapter is based on an ongoing study in the community of San Juan de las Huertas in Mexico. The chapter begins by briefly describing the historical background of ejidos - a type of collective land ownership system formed during the land reform process. It goes on to explore the particularities ...

This chapter deals with the relationship between the residents of two volunteer tourism host communities and the volunteer tourists who visit them. One is a declining rural community (McDowell County) in West Virginia, USA. The other is a rapidly expanding urban area (Tijuana) in Baja California,...