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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for The structure and operation of coastal cruising: Australian case studies.

This chapter examines the structure, operation and future potential of coastal cruising activities. The chapter draws on a number of Australian examples to illustrate aspects of a framework of operational and activity structure, which has the capability of being applied in any coastal setting.

Author(s)
Reid, S.; Prideaux, B.
ISBN
2006 CABI (H ISBN 9781845930486)
Type
Book chapter
CABI Book Chapter Info
Cover for Quality management for events.

This chapter explores the meaning and management of quality for events, including a discussion of quality standards and quality management methods. A case study of the Margaret River Masters (an annual professional surfing event in Australia) is presented to illustrate the use of quality evaluation ...

Author(s)
Getz, D.; Carlsen, J.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter
CABI Book Chapter Info
Cover for Convention delegates - the relationship between satisfaction with the convention and with the host destination: a case study.

This chapter investigates the attributes of successful conventions as perceived by convention delegates. It is argued that satisfaction with a convention will lead to favourable perceptions of the host destination and likely repeat visitations and recommending behaviour. A case study of Melbourne...

Author(s)
Jago, L.; Deery, M.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter
CABI Book Chapter Info
Cover for Emotional labour and coping strategies.

This chapter discusses the nature of the emotional labour that is 'performed' in the course of customer service work, together with strategies used by front-line service workers to cope with the emotional demands of this type of work. Based on the findings of four case studies, drawn from research...

Author(s)
Anderson, B.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter
CABI Book Chapter Info
Cover for Guiding Chinese group tours in Australia: an analysis using role theory.

This chapter starts with a review of the literature on role theory in relation to tour guiding. It then presents an empirical study on the role of the guide on group tours from mainland China to Australia. Data for the study were obtained from a questionnaire survey of 31 tour guides and 461...

Author(s)
Yu Xin; Weiler, B.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter
CABI Book Chapter Info
Cover for Service management in a World Heritage area - tourists, cultures and the environment.

This chapter focuses on the critical issues and interrelationships inherent in the management of tourism and hospitality services within a World Heritage environment, with special reference to backpackers visiting Fraser Island, Queensland, Australia. In order to provide data for this study, local...

Author(s)
Cooper, M.; Erfurt, P.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter
CABI Book Chapter Info
Cover for Service quality at the cellar door: a lesson in services marketing from Western Australia's wine-tourism sector.

This chapter addresses four key issues: (1) the emergence of the wine-tourism phenomenon within Australia and the importance of the service quality issue to the future development and success of this sector; (2) the difficulties faced by cellar door operators in their efforts to continually exceed...

Author(s)
O'Neill, M.; Charters, S.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter
CABI Book Chapter Info
Cover for Issues pertaining to service recovery in the tourism and leisure industries.

A case study is presented of service recovery in the tourism and leisure industries. Participants for this study were 11 managers of service-based businesses operating in the tourism and leisure industries in the southeast Queensland region of Australia. The main purpose of the study was to examine ...

Author(s)
Pegg, S.; Suh, J. H. K.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter
CABI Book Chapter Info
Cover for The development and tracking of a branding campaign for Brisbane.

This chapter describes the process of branding Brisbane, the capital city of Queensland, Australia, from a strategic research perspective. The process described is seen as an integrated whole linked across the strategic planning, branding tracking, marketing evaluation and programme evaluation...

Author(s)
Scott, N.; Clark, S.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter
CABI Book Chapter Info
Cover for Management of tourism: conformation to whose standards?

This chapter provides a case study of the development of 'Schoolies Week', a major annual tourism phenomenon on the Gold Coast of Australia involving students who have completed their final year in high school. The case study traces the development of Schoolies Week from its origins in the early...

Author(s)
Scott, N.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter

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