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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Marketing tourism online.

This chapter explores both the supply and demand sides of the marketing of tourism through the Internet. It begins with a general discussion of Internet use in tourism through an examination of the literature on the use of the Internet by suppliers, tourists and travel intermediaries. This is...

Author(s)
Krebs, L.; Wall, G.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter
CABI Book Chapter Info
Cover for Tourism development: hard core or soft touch?

In order to investigate the management, marketing and development of tourism in peripheral areas, this chapter draws upon empirical evidence taken from six European case-study regions, all exhibiting varying degrees of conventional peripherality. Emphasis is placed on the relationship between...

Author(s)
Williams, F.; MacLeod, M.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter
CABI Book Chapter Info
Cover for CAVIAR: Canterbury and Vladimir International Action for Regeneration - a case study of techniques for integrated marketing, service quality and destination management.

This chapter presents a case study of international links between two World Heritage status cities. It presents the economic partnership between Vladimir in Russia and Canterbury in the UK and demonstrates how techniques and know-how have been successfully transferred across different cultural...

Author(s)
Pelley, B. le; Pettit, W.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter
CABI Book Chapter Info
Cover for Service quality at the cellar door: a lesson in services marketing from Western Australia's wine-tourism sector.

This chapter addresses four key issues: (1) the emergence of the wine-tourism phenomenon within Australia and the importance of the service quality issue to the future development and success of this sector; (2) the difficulties faced by cellar door operators in their efforts to continually exceed...

Author(s)
O'Neill, M.; Charters, S.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter
CABI Book Chapter Info
Cover for Co-branding in the restaurant industry.

Co-branding, also called co-location, is the practice of locating two or more brands at one operation. This chapter discusses the types, prerequisites, advantages and disadvantages of co-branding. Examples are also provided, in particular that of the alliance between oil companies and McDonald's...

Author(s)
Khan, M.
ISBN
2006 CABI (H ISBN 9781845930127)
Type
Book chapter
CABI Book Chapter Info
Cover for Restoring Kenyan tourism in crisis: Kenyan tourism's response to negative travel advisories 2003.

Publicity in the Western media highlighting the perceived danger of travel to Kenya precipitated a severe slump of Western tourism to Kenya during 2003. The development and implementation of a strategy to save the Kenyan tourism industry then became the overriding concern for all sectors of the...

Author(s)
Beirman, D.
ISBN
2007 CABI (H ISBN 9781845930479)
Type
Book chapter
CABI Book Chapter Info
Cover for A comparison of pre- and post-9/11 traveller profiles: post-crisis marketing implications.

To aid in understanding post-crisis travel, the research presented in this chapter compares US travellers who travelled internationally before the terrorist events of 11 September 2001 (9/11) with those who journeyed abroad following the tragedy. Data for the study were obtained from the 2000 and...

Author(s)
Litvin, S. W.; Crotts, J. C.
ISBN
2007 CABI (H ISBN 9781845930479)
Type
Book chapter
CABI Book Chapter Info
Cover for Crisis in Bali: lessons in tourism recovery.

This chapter presents a theoretical perspective on tourism and crisis management and then discusses Bali's experience with a terrorism-induced tourism crisis, as well as the communication management, security concerns, and marketing and recovery initiatives that followed. Although not all...

Author(s)
Gurtner, Y. K.
ISBN
2007 CABI (H ISBN 9781845930479)
Type
Book chapter
CABI Book Info
Cover for River tourism.

This book explores river tourism from a range of perspectives including river uses, heritage, management, environmental concerns, and marketing. The book has 15 chapters and an index. The intended readership includes researchers and students of leisure and tourism.

Author(s)
Prideaux, B.; Cooper, M.
ISBN
2009 CABI (H ISBN 9781845934682)
Type
Book
CABI Book Chapter Info
Cover for The Yangzi River tourism zone.

This chapter describes the tourism activity along the Yangzi River (China) and the river's main attraction, the 'Three Gorges'. It also examines the need for a 'Yangzi River Tourism Region'. Currently the river has no unified market approach and as discussed in this chapter, the lack of a regional...

Author(s)
Arlt, W. G.; Feng, G.
ISBN
2009 CABI (H ISBN 9781845934682)
Type
Book chapter

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