Following a brief review on the role of decision styles in marketing, this chapter presents the methodology and results of a comprehensive study into the decision process of travellers. The study investigated whether it is reasonable to accommodate different trip-planning styles that can be used as ...

This chapter provides the methodological foundations and the rationale for approaching travel destination recommendation as a problem-solving activity. Case-base reasoning (CBR) is presented both as a cognitive plausible approach and as an integrated paradigm to build advisory systems. The chapter...

A behavioural framework for the development of destination recommendation systems (DRSs) is proposed that takes into account the specific characteristics of travel information search and decision making. Specifically, it outlines several design guidelines for destination recommendation systems that ...

This chapter argues that, in the context of tourists' use of information technology, it is more important to understand tourists' actual choices of whether or not to use the technology than their attitudes towards, and their stated intentions to use, a certain technology. Following from this...

This chapter reviews relevant research on human-computer interaction, cognitive information retrieval, hypertext navigation on the internet, usability issues in searching information on the internet, and trip planning (travel information search) on the internet. Implications for designing travel...

This chapter (i) provides an overview of foundational research on travellers' information search and processing strategies and the factors influencing the behaviour; (ii) provides an illustration of the digital information environment, specifically the internet, and its implications for travel...

This chapter explores the future of travel recommendation systems in the context of the (European) vision of Ambient Intelligence, which posits that the environment will become intelligent. In technical terms Ambient Intelligence represents the convergence of ubiquitous computing and communication...

This chapter presents a computational approach for providing personalized travel product recommendations to on-the-move travellers. The system employs a dialogue approach whereby a set of candidate products are proposed and the user is asked to critique the recommended products. A user's critiques...

This chapter describes TourBO, a prototype tourism advising system that supports the provision of individualized travel information for a tourist region in Germany. The core of the TourBO system is a set of profiling algorithms to categorize tourists into preference groups or roles, such as...

This chapter uses the prototype travel recommender system DieToRecs as a case study to illustrate how different evaluation methods can be used to improve system design. The following steps in the evaluation process are discussed: (1) concept test with a horizontal prototype; (2) cognitive...