The aim of this chapter is to evaluate the marketing approaches and to identify any marketing problems of Islamic destinations. Using published literature, case studies and on-line sources, the chapter examines why tourism development has not progressed in most parts of the Islamic world, as well...

This book focuses on Islamic tourism, including halal tourism and religious tourism and pilgrimage. It covers the theoretical framework and development of Islamic tourism, as well as the management and marketing of destinations. Global case studies are presented, highlighting the challenges and...

This chapter interrogates the act of pilgrimage as undertaken by the celebrated British Haji, Richard Burton, in 1853, and recounted in the Personal Narrative of a Pilgrimage to Mecca and Medina, a work he penned shortly after. What motivated Burton to undertake such an enterprise? Glory?...

This chapter focuses on the analysis of the Hajj (the annual Muslim pilgrimage to the Holy City of Mecca) in terms of its tourist features, for the Hajj constitutes the largest movement of population in the world. Although often overlooked in Western studies of travel and tourism, and virtually...