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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for When one size doesn't fit all.

This chapter, which is based on a study conducted from December 2003 to March 2004 during the cruise season in Adelaide (South Australia), investigates passenger expectations, activities, spending and satisfaction levels while in a port that is a relatively new cruise destination. The implications...

Author(s)
Fanning, C.; James, J.
ISBN
2006 CABI (H ISBN 9781845930486)
Type
Book chapter
CABI Book Chapter Info
Cover for Holistic case-based modelling of customers' thinking-doing destination choice.

This chapter deepens understanding of holistic case-based modelling of customers' thinking-doing brand experiences using grounded theory studies. The chapter includes an empirical study to illustrate the method. The reported study includes applying the 'long-interview method' and 'theoretical...

Author(s)
Woodside, A. G.; MacDonald, R.; Burford, M.
ISBN
2005 CABI Publishing (H ISBN 9780851990217)
Type
Book chapter
CABI Book Info
Cover for Consumer psychology of tourism, hospitality and leisure. Volume 2.

This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating...

Author(s)
Mazanec, J. A.; Crouch, G. I.; Brent Richie, J. R.; Woodside, A. G.
ISBN
2001 CABI Publishing (H ISBN 9780851995359)
Type
Book