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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Generation Y as wine tourists: their expectations and experiences at the winery-cellar door.

This chapter explores Generation Y's preferences regarding the interaction they seek with cellar-door staff, their needs with regards to the type of education and/or information sought during a winery visit and their overall attitude to a winery experience. A survey was conducted on 82 participants ...

Author(s)
Fountain, J.; Charters, S.
ISBN
2009 CABI (H ISBN 9781845936013)
Type
Book chapter
CABI Book Chapter Info
Cover for Understanding Generation-Y tourists: managing the risk and change associated with a new emerging market.

This chapter determines if changes may be required from tourism managers to meet the requirements of the emerging tourism market of Generation Y. A series of surveys were conducted over an 8-year time period from 1996 to 2002 with 6431 tourists visiting the Great Barrier Reef region on the...

Author(s)
Benckendorff, P.; Moscardo, G.
ISBN
2009 CABI (H ISBN 9781845936013)
Type
Book chapter
CABI Book Info
Cover for Tourism and Generation Y.

This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, Generation Next, Echo ...

Author(s)
Benckendorff, P.; Moscardo, G.; Pendergast, D.
ISBN
2009 CABI (H ISBN 9781845936013)
Type
Book