This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and...

This study was designed to test the use of a practical approach developed: (i) to measure external performance of two international tourist destinations (Turkey and Mallorca, Spain); and (ii) to investigate their competitive position not only against each other but also against other major...

This paper aims to explore some of the ideas that have emerged from the literature about tourism's potential within processes of integrated rural development in Europe. The analysis is conducted within the broader contexts of: tourism consumption generally; and market structures and the market...