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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Info
Cover for Destination marketing and management: theories and applications.

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and...

Author(s)
Wang, Y.; Pizam, A.
ISBN
2011 CABI (H ISBN 9781845937621)
Type
Book
CABI Book Chapter Info
Cover for Measuring comparative performance of vacation destinations: using tourists' self-reported judgements as an alternative approach.

This study was designed to test the use of a practical approach developed: (i) to measure external performance of two international tourist destinations (Turkey and Mallorca, Spain); and (ii) to investigate their competitive position not only against each other but also against other major...

Author(s)
Kozak, M.
ISBN
2004 CABI Publishing (H ISBN 9780851997490)
Type
Book chapter
CABI Book Chapter Info
Cover for Where demand meets supply: markets for tourism and recreation in rural areas.

This paper aims to explore some of the ideas that have emerged from the literature about tourism's potential within processes of integrated rural development in Europe. The analysis is conducted within the broader contexts of: tourism consumption generally; and market structures and the market...

Author(s)
Roberts, L.; Hall, D.; Lane, B.; Middleton, V. T. C.; Williams, F.
ISBN
2001 CABI Publishing (H ISBN 9780851995403)
Type
Book chapter