This chapter starts with an overview of early tourism, where the journey and route were of critical importance. It then discusses: the three essential tools and facilitators of route-focused tourism (tour operators, guides and guidebooks); the emergence of destination-focused tourism since the...

This chapter explains niche tourism, brand and brand image, destination brand/image and film tourism and then discusses the contribution of film tourism to the brand image of niche destinations.

This chapter identifies different types of destinations in tourism (namely, urban, cultural tourism, sports tourism, business tourism, Cittaslow, brand and resort destinations) and develops a theoretical approach to different marketing strategies based on these types of destinations. Various...

This chapter discusses the concept of place making in the context of literary tourism. It is indicated that the literary-ness of a place relies on both a compelling connection to a book and tourists' willingness to seek out specific locations mentioned in a book (or associated with an author) and...

This chapter examines the existing trend of literary tourism and literary places in the cross-country perspective of India and Bangladesh, relating this to some generic suggestions. Based on a case-study viewpoint, this research addresses basic theoretical analysis of the two relevant terms:...

This chapter interrogates the image of the 'literary city', in particular with the emergence of the UNESCO Creative Cities Network and the title of 'City of Literature' (awarded since 2004). Considering the complex relationships between literature and place in global contexts, the first question to ...

The main aim of this book is to provide a broad view of the issues surrounding literary tourism and to provide a theoretical and practical guide to how literary tourism is evolving and affecting the current Western tourism market. Its scope encompasses a wide array of narratives, ranging from the...

This chapter deals with cultural heritage-focused trails and routes. It describes several different types of heritage trails, and examines the important role these play in protecting a destination's cultural heritage and supporting its socio-economic development.

This chapter studies the profile of sustainable tourists and the expenditure patterns at destinations, using data from a survey of 1180 tourists who visited Andalusia, Spain, during 2013. The study begins by identifying the profile of a 'sustainable tourist'. Then, by means of a regression model,...

This chapter offers an interpretation of the recent theoretical debate on culture-led urban regeneration from the unusual perspective of cross-cultural management studies where the culture of context is conceived as a collective phenomenon, a pattern of values and principles which influences the...