This book deals with the issue of how travel and tourism, if developed in a proper form, can contribute to human transformation, growth and development, and change human behaviour and our relationship with the world. The volume investigates the experiences offered by travel and tourism that can...

This chapter discusses the services, products, imponderables and agritourist attractions. 'Imponderables' means unmeasurable values, which in particular refer to agritourist space, such as the beauty of the landscape, fresh air or rural architecture. Imponderables, though not a service or product,...

This chapter illustrates a range of rural tourism and recreation products, services and experiences that reinforce the countryside's role as a site of consumption rather than of production, and further develop the process of rural commodification. Two key themes are particularly prominent in this...