Cookies on CAB eBooks

Like most websites we use cookies. This is to ensure that we give you the best experience possible.

 

Continuing to use www.cabi.org  means you agree to our use of cookies. If you would like to, you can learn more about the cookies we use.

CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

Results per page:

Search results

CABI Book Info
Cover for Sustainable destination branding and marketing: strategies for tourism development.

This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...

Author(s)
Sharma, A.; Pulido-Fernández, J. I.; Hassan, A.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book
CABI Book Chapter Info
Cover for Augmented reality application to museum visitor experiences.

This chapter draws attention to the use of innovative technologies in visitor management, specifically in managing visitor experiences. It aims to replicate cited examples of augmented reality (AR) application in museums in developed countries in the context of Bangladesh, an emerging tourist...

Author(s)
Hassan, A.; Ramkissoon, H.
ISBN
2017 CABI (H ISBN 9781780647357)
Type
Book chapter
CABI Book Chapter Info
Cover for Network of Hungarian rural heritage farmhouses.

This chapter presents an example of built, natural, tangible and intangible cultural preservation using the indispensable contribution of tourism. The chapter specifically reports on a rural research project that focuses on a network of over 400 heritage buildings throughout Hungary. In addition...

Author(s)
Bassa, L.
ISBN
2013 CABI (H ISBN 9781845939236)
Type
Book chapter
CABI Book Chapter Info
Cover for Futuring travel destination recommendation systems.

This chapter explores the future of travel recommendation systems in the context of the (European) vision of Ambient Intelligence, which posits that the environment will become intelligent. In technical terms Ambient Intelligence represents the convergence of ubiquitous computing and communication...

Author(s)
Stock, O.; Werthner, H.; Zancanaro, M.
ISBN
2006 CABI (H ISBN 9780851990231)
Type
Book chapter