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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Info
Cover for Medical tourism.

This book examines medical tourism as an emerging component of the tourist industry and a distinct and controversial element of health provision. The book consists of 10 chapters. The first chapter discusses the reasons why medical tourism has emerged. The second chapter examines a vast range of...

Author(s)
Connell, J.
ISBN
2011 CABI (H ISBN 9781845936600)
Type
Book
CABI Book Chapter Info
Cover for Complexity at sea: managing brands within the cruise industry.

This chapter examines the management of cruise-line brands. Specifically, the chapter shows that the management of these brands can be a complex task. Managing cruise-line brands involves more than simply crafting well-defined brand images. What really matter are customers' experiences, which are...

Author(s)
Weaver, A.
ISBN
2008 CAB International (H ISBN 9781845933234)
Type
Book chapter
CABI Book Chapter Info
Cover for Destination and place branding: a lost sense of place?

This chapter reviews the progress made towards more sustainable ways of marketing destinations. First, it summarizes the appropriate use and utility gained from promoting destination images. Second, it explores the trendy marketing activity of 'branding' and distinguishes between 'the brand' and...

Author(s)
Jamrozy, U.; Walsh, J. A.
ISBN
2008 CABI (H ISBN 9781845934705)
Type
Book chapter
CABI Book Chapter Info
Cover for Globalization of the theme park industry.

This chapter focuses on the worldwide expansion of theme parks since the 1950s to the present, especially regarding the intensification of their growth dynamics in Europe and Asia during the end of the 1980s and the early 1990s, just when in the USA the development of the industry saturated the...

Author(s)
Clavé, S. A.
ISBN
2007 CABI (H ISBN 9781845932084)
Type
Book chapter
CABI Book Chapter Info
Cover for Globalization and tourism.

Focusing on tourism markets, production situations, company structures and local distinctiveness in the global market for tourism, this chapter examines whether there is a need for action in the area of tourism policy, and if so who should be taking such action given that tourism is global...

Author(s)
Keller, P. F.
ISBN
2000 CABI Publishing (H ISBN 9780851994031)
Type
Book chapter