This chapter addresses the decision-making processes that international hotel corporations engage in during their expansion procedures, and focuses on the entry and presence of these corporations in Bulgaria. The findings show that country- and firm-specific factors play little role in the presence ...

This chapter investigates the perceptions of Czech students regarding the topic of disintermediation and considers the influence of user-generated content on hotel choice. The findings reveal that members of the Generation Y perceive both travel agencies and the Internet as playing a significant...

This chapter first explores the problems faced by the tourism and hospitality industry in Wales in the light of a number of studies on employment characteristics and the nature of this industry in Wales. This sets the scene in terms of the future quality and competitiveness of the industry in Wales ...

This chapter presents a profile of the New Zealand bed-and-breakfast (B&B) accommodation sector, using data from previous studies and from a 2002 survey of 347 B&B operators nationwide. It identifies owners' management attitudes and operational decision making, focusing on some of the...

This chapter deepens understanding of holistic case-based modelling of customers' thinking-doing brand experiences using grounded theory studies. The chapter includes an empirical study to illustrate the method. The reported study includes applying the 'long-interview method' and 'theoretical...

This chapter describes a general purchase-consumption systems (PCS) framework useful for mapping travellers' choice decisions before and during a trip, and evaluates their actual experiences which may influence their future trip choices. It also demonstrates that qualitative research observation...

This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation;...

This chapter has aimed to demonstrate the design and approach to data collection for decision-making and problem-solving in destination benchmarking research. General guidelines for the application of qualitative and quantitative data collection methods have been provided and a structured approach...

This chapter examines two economics-based techniques used in leisure and tourism planning and decision-making, namely cost-benefit analysis and economic impact analysis. Both can be seen as aids to decision-making at the planning stage or part of the evaluation of projects when up and running or...

This chapter examines the guidelines for the leisure and tourism planning process and outlines the rational comprehensive decision-making process as a framework for planning and policy-making. The process of strategic planning is considered initially, followed by a brief examination of some...