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Ebooks on agriculture and the applied life sciences from CAB International
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This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation;...
This chapter examines two economics-based techniques used in leisure and tourism planning and decision-making, namely cost-benefit analysis and economic impact analysis. Both can be seen as aids to decision-making at the planning stage or part of the evaluation of projects when up and running or...
This chapter examines the guidelines for the leisure and tourism planning process and outlines the rational comprehensive decision-making process as a framework for planning and policy-making. The process of strategic planning is considered initially, followed by a brief examination of some...