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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Holistic case-based modelling of customers' thinking-doing destination choice.

This chapter deepens understanding of holistic case-based modelling of customers' thinking-doing brand experiences using grounded theory studies. The chapter includes an empirical study to illustrate the method. The reported study includes applying the 'long-interview method' and 'theoretical...

Woodside, A. G.; MacDonald, R.; Burford, M.
2005 CABI Publishing (H ISBN 9780851990217)
Book chapter
CABI Book Info
Cover for Consumer psychology of tourism, hospitality and leisure. Volume 2.

This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating...

Mazanec, J. A.; Crouch, G. I.; Brent Richie, J. R.; Woodside, A. G.
2001 CABI Publishing (H ISBN 9780851995359)