The study presented in this chapter identifies tourists' perceptions of value from their visit to Zhouzhuang, China. The study explores how the different types of value (functional, experiential, symbolic and cost values) that tourists perceived during their experience in the destination are...

This book aims to review and to stimulate interest in a number of emerging and fresh topics in tourist behaviour and experience from a distinctively contemporary perspective. It has been designed to follow a systematic order, following the major stages of the consumer behaviour model. The book has...

This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, Generation Next, Echo ...

The planning of tourism marketing strategies probably improves by focusing on specific visitor consumption systems, and avoiding attempts to promote products-services in consumption systems unrelated to the marketer's destination or service. Using unit record data of overnight domestic travellers...

Focused on cross-cultural research in tourism, this study aims to emphasize the significance of exploring cross-cultural differences in consumer behaviour and, in particular, destination image. A theoretical framework is first developed to introduce a research agenda on cross-cultural consumer...

This study was designed to test the use of a practical approach developed: (i) to measure external performance of two international tourist destinations (Turkey and Mallorca, Spain); and (ii) to investigate their competitive position not only against each other but also against other major...

This chapter proposes a conceptualization for destination loyalty by following that of Jacoby and Chestnut's. The proposed destination loyalty concept also incorporates the psychological need for consistency (and variety) in everyday life by acknowledging the motivational power of the 'optimum...

The criteria by which tourists decide to return to a destination is considered using survey data obtained from 428 visitors to the Polynesian Cultural Center in Hawaii, USA, during the spring tourism season of 2001. It also analyses the effect of culture and nationality on the intention to return....

This study describes overall visitor satisfaction as a function of instrumental and expressive factors using data obtained from a panel of 409 households in Virginia, West Virginia, North Carolina, Maryland, and washington, District of Columbia, USA, in the summer of 2002. Its objective is...

The chapter compares first-time and repeat visitors satisfaction with Orlando, Florida, USA. Data are obtained from 467 visitors from the UK in September 2001. Factor analysis of subjects' ratings on 22 'performance' attributes produced 5 factors: 'primary'; 'secondary' and 'tertiary' attractions;...