This chapter provides practical guidelines to study the incorporation of sustainability into public tourism policies, with an intensive focus on promoting the incorporation of sustainability into tourist's behaviour. The output allows the identification of a set of issues of great interest,...

This chapter studies the role of tourism policy in providing adequate responses to the challenge of seasonality at a crowded coastal destination in Spain, the Balearic Islands. The study starts by developing a qualitative review of the evolution of successive marketing plans in the Balearics in the ...

This chapter analyses the seasonal concentration of tourism in the region of Andalusia, southern Spain, over the period 1999-2013. Employing microdata based on tourist surveys, segments of visitors showing a clear counter-seasonal behaviour are identified. In particular, the chapter focuses on...

This book examines medical tourism as an emerging component of the tourist industry and a distinct and controversial element of health provision. The book consists of 10 chapters. The first chapter discusses the reasons why medical tourism has emerged. The second chapter examines a vast range of...