This chapter examines the interconnections, or nexus, between wine consumer behaviour and wine tourism, including both theoretical concepts and applied research findings. Until very recently most wine tourism research had been conducted at wineries, which is very useful for evaluation of product...

Although tourism academics tout the importance of cultural-historical tourism, Minca's (2000) the Bali Syndrome suggests that tourists to exotic destinations place little importance in participating in cultural or historical activities during their stay. The goal of this analysis is to explore this ...

This chapter demonstrates the application of the long interview method to collect data for grounded theory development in tourism. Long interviews with seven Japanese tourists visiting Hawaii's Big Island in 2006 map and compare visitors' plans, motivations, decisions and consequences. The results...

This chapter expands upon Terry Clark's (1990) integrative theory proposal for international marketing and national culture. A theory of direct and indirect influences of national and micro-cultures on buying behaviour is tested empirically for one focal brand: the buying of consumer services and...

This final chapter discusses the main conceptual and managerial outcomes of the research study and presents the key conclusions. Contributions to understanding of the consumer behaviour in tourism are offered; implications for marketing strategy are discussed; and directions and recommendations for ...

This chapter examines the relationship between planned and actual behaviours through the medium of consumer characteristics. Demographic variables may be a major explanatory factor accounting for discrepancies between the planned and eventual behaviours of individuals. This proposition was...

This chapter examines the effects of product information on the planned and realized behaviours for six consumption activities: spending, length of stay, attractions, destinations, accommodation and activities. By 'effects' of product information, we are referring to the situation of respondents...

This chapter compares the consumption behaviours that respondents planned to undertake, as reported in the entry survey, with the behaviours undertaken, as reported in the exit survey. The effect of contingency influences was also tested - travel party composition, and product experience and...

This chapter provides a summary of the findings related to the hypotheses and research objectives outlined in Chapter 4. A thorough discussion of these findings and data analysis is found in Chapter 8, Variations Between Planned and Realized Behaviours; Chapter 9, Influence of Product Information...

This chapter addresses a fundamental question in consumer behaviour: What explains the difference between what consumers plan to consume versus what they actually consume? The question is explored from three perspectives. First, the influence of product information on both planned and realized...