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Ebooks on agriculture and the applied life sciences from CAB International
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The focus of this book is on holiday planning and decision making, which is the cornerstone of tourist behaviour and tourism marketing. The first three chapters deal with the basics, including an overview of decision-making paradigms and variables (chapter 1), a critical review of existing tourist...
This last chapter represents the integrative and conclusive part of the book. It starts with an overview of extant typologies of tourists or travellers. The strengths and shortcomings of these typologies are then assessed. Next, a new typology of vacationers is proposed. This typology is...
In this chapter, we investigate the variables and processes involved in group decision making (DM) for the summer vacation: how plans and choices are made within the group, which role(s) each member plays, how conflicts are solved, etc. This information came about quite spontaneously in the...
This chapter focuses on vacationers' (dis)satisfaction processes. Many researchers in consumer behaviour have stressed the importance of considering post-purchase assessment: DM does not cease with the purchase. Product evaluation takes place during and after the consumption experience, and this...
This chapter focuses on destination judgements and decisions. More precisely, we consider the way vacation destinations are perceived, evaluated and chosen. These three aspects are in line with the classical distinction between cognitive, affective and conative consumer responses in DM models (e.g. ...
This chapter presents the major findings regarding the overall vacation decision making process (DMP, including the generic decision to go or not to go), whereas Chapter 6 focuses on destination decisions. First, we examine global aspects of DMPs: when and which decisions are made? This refers to...
This chapter establishes a distinction between: (i) microeconomic; (ii) cognitive; and (iii) interpretive models (a summarized description of all models is given in Appendix 1). Microeconomic models use traditional demand theory to explain tourism behaviour. A rational vacationer is depicted as...