This chapter explains niche tourism, brand and brand image, destination brand/image and film tourism and then discusses the contribution of film tourism to the brand image of niche destinations.

This chapter identifies different types of destinations in tourism (namely, urban, cultural tourism, sports tourism, business tourism, Cittaslow, brand and resort destinations) and develops a theoretical approach to different marketing strategies based on these types of destinations. Various...

This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...

This chapter examines the existing trend of literary tourism and literary places in the cross-country perspective of India and Bangladesh, relating this to some generic suggestions. Based on a case-study viewpoint, this research addresses basic theoretical analysis of the two relevant terms:...

This chapter draws attention to the use of innovative technologies in visitor management, specifically in managing visitor experiences. It aims to replicate cited examples of augmented reality (AR) application in museums in developed countries in the context of Bangladesh, an emerging tourist...