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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Chapter Info
Cover for Setting a brand image through film tourism.

This chapter explains niche tourism, brand and brand image, destination brand/image and film tourism and then discusses the contribution of film tourism to the brand image of niche destinations.

Author(s)
Bayram, G. E.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Chapter Info
Cover for A theoretical approach to strategies of marketing in the scope of tourism destination types.

This chapter identifies different types of destinations in tourism (namely, urban, cultural tourism, sports tourism, business tourism, Cittaslow, brand and resort destinations) and develops a theoretical approach to different marketing strategies based on these types of destinations. Various...

Author(s)
Bașarangİl, İ.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book chapter
CABI Book Info
Cover for Sustainable destination branding and marketing: strategies for tourism development.

This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...

Author(s)
Sharma, A.; Pulido-Fernández, J. I.; Hassan, A.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book
CABI Book Chapter Info
Cover for Literary tourism in the Indian sub-continent.

This chapter examines the existing trend of literary tourism and literary places in the cross-country perspective of India and Bangladesh, relating this to some generic suggestions. Based on a case-study viewpoint, this research addresses basic theoretical analysis of the two relevant terms:...

Author(s)
Anukrati Sharma; Hassan, A.
ISBN
2019 CABI (H ISBN 9781786394590)
Type
Book chapter
CABI Book Chapter Info
Cover for Augmented reality application to museum visitor experiences.

This chapter draws attention to the use of innovative technologies in visitor management, specifically in managing visitor experiences. It aims to replicate cited examples of augmented reality (AR) application in museums in developed countries in the context of Bangladesh, an emerging tourist...

Author(s)
Hassan, A.; Ramkissoon, H.
ISBN
2017 CABI (H ISBN 9781780647357)
Type
Book chapter