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Ebooks on agriculture and the applied life sciences from CAB International
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This paper reviews the literature on comparison standards in service quality and satisfaction research. We identify various comparison standards (expectations, desires, equity and experiences) employed and critically review their application. We draw out issues which arise for hospitality and...
This paper reviews methodological developments in choice modelling (CM) and the state of CM research in tourism, hospitality and leisure through a review of 43 CM studies. The paper emphasizes the theoretical and methodological advantages of Discrete Choice Analysis based on Random Utility Theory...
This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating...