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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Info
Cover for Tourism management: analysis, behaviour and strategy.

This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools ...

Author(s)
Woodside, A. G.; Martin, D.
ISBN
2008 CAB International (H ISBN 9781845933234)
Type
Book
CABI Book Info
Cover for Tourism behaviour: travellers' decisions and actions.

This book focuses on individuals' and households' thinking and behaviour relating to discretionary travel. Part I (chapters 1-3) covers new theories of tourism behaviour and offers examples of empirical examinations of these theories in three settings: Australia, Hawaii (USA), and Prince Edward...

Author(s)
March, R. S.; Woodside, A. G.
ISBN
2005 CABI Publishing (H ISBN 9780851990217)
Type
Book
CABI Book Info
Cover for Consumer psychology of tourism, hospitality and leisure. Volume 2.

This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating...

Author(s)
Mazanec, J. A.; Crouch, G. I.; Brent Richie, J. R.; Woodside, A. G.
ISBN
2001 CABI Publishing (H ISBN 9780851995359)
Type
Book