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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Info
Cover for Destination marketing and management: theories and applications.

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and...

Author(s)
Wang, Y.; Pizam, A.
ISBN
2011 CABI (H ISBN 9781845937621)
Type
Book
CABI Book Info
Cover for Vacation decision making.

The focus of this book is on holiday planning and decision making, which is the cornerstone of tourist behaviour and tourism marketing. The first three chapters deal with the basics, including an overview of decision-making paradigms and variables (chapter 1), a critical review of existing tourist...

Author(s)
Decrop, A.
ISBN
2006 CABI Publishing (H ISBN 9781845930400)
Type
Book
CABI Book Info
Cover for Tourism behaviour: travellers' decisions and actions.

This book focuses on individuals' and households' thinking and behaviour relating to discretionary travel. Part I (chapters 1-3) covers new theories of tourism behaviour and offers examples of empirical examinations of these theories in three settings: Australia, Hawaii (USA), and Prince Edward...

Author(s)
March, R. S.; Woodside, A. G.
ISBN
2005 CABI Publishing (H ISBN 9780851990217)
Type
Book
CABI Book Info
Cover for Tourism in Western Europe: a collection of case histories.

A collection of case studies which provides an insight into the changing nature of tourism in Western Europe is presented. A recurring theme of the book is that new patterns of tourism have emerged as a result of changing ideologies and cultural valuations, rather than in response to consumer...

Author(s)
Voase, R.
ISBN
2002 CABI Publishing (H ISBN 9780851995724)
Type
Book