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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Info
Cover for Creating experience value in tourism 2nd edition.

This book attempts to outline value creation in tourist experiences, theoretically and practically, in order to obtain new understandings and models to help identify how value creation is changing within the tourism industry and demonstrate ways in which both tourists and settings can proactively...

Author(s)
Prebensen, N. K.; Chen, J. S.; Uysal, M. S.
ISBN
2018 CAB International (H ISBN 9781786395030)
Type
Book
CABI Book Info
Cover for Destination marketing and management: theories and applications.

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and...

Author(s)
Wang, Y.; Pizam, A.
ISBN
2011 CABI (H ISBN 9781845937621)
Type
Book
CABI Book Info
Cover for Medical tourism.

This book examines medical tourism as an emerging component of the tourist industry and a distinct and controversial element of health provision. The book consists of 10 chapters. The first chapter discusses the reasons why medical tourism has emerged. The second chapter examines a vast range of...

Author(s)
Connell, J.
ISBN
2011 CABI (H ISBN 9781845936600)
Type
Book
CABI Book Info
Cover for Consumer psychology of tourism, hospitality and leisure.

This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation;...

Author(s)
Crouch, G. I.; Perdue, R. R.; Timmermans, H. J. P.; Uysal, M.
ISBN
2004 CABI Publishing (H ISBN 9780851997490)
Type
Book
CABI Book Info
Cover for Consumer psychology of tourism, hospitality and leisure. Volume 2.

This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating...

Author(s)
Mazanec, J. A.; Crouch, G. I.; Brent Richie, J. R.; Woodside, A. G.
ISBN
2001 CABI Publishing (H ISBN 9780851995359)
Type
Book

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