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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Info
Cover for Destination marketing and management: theories and applications.

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and...

Author(s)
Wang, Y.; Pizam, A.
ISBN
2011 CABI (H ISBN 9781845937621)
Type
Book
CABI Book Info
Cover for Destination recommendation systems: behavioural foundations and applications.

An emerging area of study within technology and tourism focuses on the development of technologies that enable Internet users to quickly and effectively find relevant information about selected topics including travel destination and transportation. This area of tourism research and development is...

Author(s)
Fesenmaier, D. R.; Wöber, K. W.; Werthner, H.
ISBN
2006 CABI (H ISBN 9780851990231)
Type
Book