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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Info
Cover for Sustainable destination branding and marketing: strategies for tourism development.

This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...

Author(s)
Sharma, A.; Pulido-Fernández, J. I.; Hassan, A.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book
CABI Book Info
Cover for Literary tourism: theories, practice and case studies.

The main aim of this book is to provide a broad view of the issues surrounding literary tourism and to provide a theoretical and practical guide to how literary tourism is evolving and affecting the current Western tourism market. Its scope encompasses a wide array of narratives, ranging from the...

Author(s)
Jenkins, I.; Lund, L. A.
ISBN
2019 CABI (H ISBN 9781786394590)
Type
Book
CABI Book Info
Cover for Tourism, culture and regeneration.

This book examines the destinations and sites that are being created for tourists, as well as for local people within an urban regeneration context, with a particular focus on tourism's relationship to urban regeneration and cultural development. It examines the impact of such developments on a...

Author(s)
Smith, M. K.
ISBN
2006 CAB International (H ISBN 9781845931308)
Type
Book
CABI Book Info
Cover for Cultural attractions and European tourism.

This book presents the findings of field research undertaken in 1997 under the European Cultural Tourism Research Project managed by the European Association for Tourism and Leisure Education. It looks at the relationship between tourists and specific cultural attractions in the Netherlands. In...

Author(s)
Richards, G.
ISBN
2001 CABI Publishing (H ISBN 9780851994406)
Type
Book

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