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Ebooks on agriculture and the applied life sciences from CAB International
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This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and...
This book discusses tourism development in Namibia. It consists of 12 major chapters. Chapter 2 explores the opportunities and challenges of implementing a national tourism policy in Namibia, as perceived by tourism entrepreneurs. Chapter 3 presents the South African experiences for local economic...
An emerging area of study within technology and tourism focuses on the development of technologies that enable Internet users to quickly and effectively find relevant information about selected topics including travel destination and transportation. This area of tourism research and development is...