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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Info
Cover for Sustainable destination branding and marketing: strategies for tourism development.

This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...

Author(s)
Sharma, A.; Pulido-Fernández, J. I.; Hassan, A.
ISBN
2020 CABI (H ISBN 9781786394286)
Type
Book
CABI Book Info
Cover for Consumer psychology of tourism, hospitality and leisure. Volume 2.

This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating...

Author(s)
Mazanec, J. A.; Crouch, G. I.; Brent Richie, J. R.; Woodside, A. G.
ISBN
2001 CABI Publishing (H ISBN 9780851995359)
Type
Book