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Cover for Destination benchmarking: concepts, practices and operations.

This book evaluates different approaches to benchmarking, and their application within tourism destinations. It considers organization benchmarking (performance evaluation of a particular organization and its departments), and destination benchmarking, which involves all elements such as transport...

Author(s)
Kozak, M.
ISBN
2004 CABI Publishing (H ISBN 9780851997452)
Type
Book