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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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Cover for Tourism management: analysis, behaviour and strategy.

This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools ...

Author(s)
Woodside, A. G.; Martin, D.
ISBN
2008 CAB International (H ISBN 9781845933234)
Type
Book