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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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Cover for Sustainable destination branding and marketing: strategies for tourism development.

This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...

Sharma, A.; Pulido-Fernández, J. I.; Hassan, A.
2020 CABI (H ISBN 9781786394286)