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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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Cover for Consumer psychology of tourism, hospitality and leisure. Volume 2.

This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating...

Mazanec, J. A.; Crouch, G. I.; Brent Richie, J. R.; Woodside, A. G.
2001 CABI Publishing (H ISBN 9780851995359)