This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation;...

This book is primarily intended to provide destination managers with an overall understanding of the complex and multifaceted factors that affect destination competitiveness. Following an introductory chapter, chapter 2 reviews the literature on competition and sustainable tourism. Chapter 3 is the ...

This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating...