This edited collection considers sustainability in the context of destination branding and marketing. Through the presentation of cases and examples, the book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. Throughout the 20...

This is the second edition to the book Growing Older: Tourism and Leisure Behaviour of Older Adults. Similar to the first edition, its focus is to provide the latest research about the characteristics, tourist behaviour, and leisure needs of baby boomers, seniors, and older adults. This edition has ...

This book considers visitor management (VM) as a component of destination management at all levels of a destination and involving a wide range of stakeholders. It aims to demonstrate current knowledge on VM and to provide insights into conceptual issues rather than providing merely descriptive case ...

This book aims to review and to stimulate interest in a number of emerging and fresh topics in tourist behaviour and experience from a distinctively contemporary perspective. It has been designed to follow a systematic order, following the major stages of the consumer behaviour model. The book has...

This book examines medical tourism as an emerging component of the tourist industry and a distinct and controversial element of health provision. The book consists of 10 chapters. The first chapter discusses the reasons why medical tourism has emerged. The second chapter examines a vast range of...

This book explores the concept of generational cohorts and its implications for tourism. In particular, this book focuses on a generational cohort variously referred to as Generation Y, the Y Generation, the Net or Web Generation, the Millennials, Nexters, Thatcher's Children, Generation Next, Echo ...

The focus of this book is on holiday planning and decision making, which is the cornerstone of tourist behaviour and tourism marketing. The first three chapters deal with the basics, including an overview of decision-making paradigms and variables (chapter 1), a critical review of existing tourist...

This book explores the characteristics, tourist/leisure behaviours and tourism/leisure needs of older people, and how to effectively market to this expanding group in the future. The book's chapters examine: the motivations and constraints to tourism and leisure for older adults; sociodemographic...

This book focuses on individuals' and households' thinking and behaviour relating to discretionary travel. Part I (chapters 1-3) covers new theories of tourism behaviour and offers examples of empirical examinations of these theories in three settings: Australia, Hawaii (USA), and Prince Edward...

This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating...