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CAB eBooks

Ebooks on agriculture and the applied life sciences from CAB International

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CABI Book Info
Cover for Handbook of scales in tourism and hospitality research.

This handbook compiles and presents over 200 measurement scales that capture a variety of concepts and constructs used in hospitality and tourism studies. Categories covered include: motivation scales; residents' perceptions and attitudes scales; image scales; performance evaluation, quality...

Author(s)
Gursoy, D.; Uysal, M.; Sirakaya-Turk, E.; Ekinci, Y.; Baloglu, S.
ISBN
2015 CABI (H ISBN 9781780644530)
Type
Book
CABI Book Info
Cover for Consumer psychology of tourism, hospitality and leisure.

This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation;...

Author(s)
Crouch, G. I.; Perdue, R. R.; Timmermans, H. J. P.; Uysal, M.
ISBN
2004 CABI Publishing (H ISBN 9780851997490)
Type
Book
CABI Book Info
Cover for Consumer psychology of tourism, hospitality and leisure. Volume 2.

This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating...

Author(s)
Mazanec, J. A.; Crouch, G. I.; Brent Richie, J. R.; Woodside, A. G.
ISBN
2001 CABI Publishing (H ISBN 9780851995359)
Type
Book